CASE STUDY OVERVIEW

Quality, not quantity

Objective: Analyzing the needs of digital nomads and providing a solution for finding suitable flats and destinations.

Background: Digital nomads are remote workers who rely on technology for their livelihood. The COVID-19 pandemic has fueled the rise of digital nomadism, with a greater focus on work-life balance and experiential living.

Outcome: A user-centred platform that caters to the unique requirements of digital nomads, enhancing their experience in finding suitable accommodations for their nomadic lifestyle.

• Online surveys and 1-1 interviews

• Competitor Analysis

• Synthesising Research Data

• User Journeys

• Persona Creation

• Information Architecture

• Wireframing

• Prototyping

• Usability Testing

DESIGN PROCESS & APPLIED FRAMEWORKS

RESEARCH & FINDINGS

I wanted to conduct foundational research to learn more about digital nomads and its lifestyle.

40% of the participants spend less than $500 on their accommodation.
36% of the participants have reliable Wi-Fi as their top priority.

During the in-depth interviews, some points occurred frequently on choosing their next destination:

• Cost is the top priority for digital nomads, with 75% citing it as the most important.

• Good weather is also important to digital nomads.

• Friendly locals and a welcoming community are important factors in choosing a destination.

• A thriving expat community provides familiarity and support.

• Access to outdoor spaces and recreation is important to those who enjoy outdoor activities.

• A fast-paced city life with entertainment options is important to those who prefer an urban lifestyle.

PERSONAS

About

Sarah is a 32-year-old freelance writer who works remotely and travels the world. She has been a digital nomad for the past 4 years and enjoys the freedom and flexibility of her lifestyle. She is single and is passionate about local food, and exploring different cultures.

”I want to meet creative minds and discover new places!”

Goals

• To find affordable and comfortable accommodation that meets her needs as a digital nomad.

• To have reliable internet access to maintain her work as a freelance writer.

• To be in close proximity to city life and entertainment options.

• To be in a welcoming and friendly environment with a thriving expat community.

Pain Points

• Limited availability of affordable and suitable accommodation.

• Poor internet connectivity.

• A lack of a welcoming and friendly community.

Sarah C. | Freelance Writer

Age: 32 Education: Marketing

Status: Single Location: Lisbon

PERSONAS

About

Sarah is a 32-year-old freelance writer who works remotely and travels the world. She has been a digital nomad for the past 4 years and enjoys the freedom and flexibility of her lifestyle. She is single and has a passion for outdoors, local food, and exploring different cultures.

”I want to meet creative minds and discover new places!”

Goals

• To find affordable and comfortable accommodation that meets her needs as a digital nomad.

• To have reliable internet access to maintain her work as a freelance writer.

• Meeting other digital nomads to network and socialize with.

• Maintain work-life balance in a peaceful environment.

Pain Points

• Limited availability of affordable and suitable accommodation.

• Poor internet connectivity.

• A lack of a welcoming and friendly community.

David B. | Developer

Age: 27 Education: Computer Science

Status: Single Location: Bali